Archives
04/04/12 Have a Goo at marketing — There’s something reassuringly homely about Cadburys. And that’s praise indeed from someone who worked for their multinational competitor, Mars,… Read more
11/03/12 Being perfect may not be perfect for 2012 — 2012 is predicted to be all about flawsome Consumers don’t expect brands to be flawless & will embrace them for being “humanly flawed” by… Read more
10/10/11 What we can learn from Steve Jobs — Steve Jobs was undoubtedly a visionary, a leader, an innovator and by all accounts also such a perfectionist that he was sometimes extremely… Read more
20/09/11 Ethical brands continue apace — We noticed that the One brand, part of Global Ethics (an organisation that develops profitable consumer products to fund projects in the… Read more
16/03/11 Social media – crack cocaine for marketeers? — You know how we always bang on about ROI, trackability, measurement, about not making assumptions as to behaviour but really testing it (and we are… Read more
15/02/11 Women will figure in branding shift in 2011. So says Mintel… — While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and… Read more
10/02/11 Keeping it in the family — Im not sure my family would make headline news (and neither am I convinced of the sense in working with your parents – could make for some awkward… Read more
09/02/11 Football DM misses the goal — Has anyone received any football related direct marketing recently? I would love to get my hands on some. I collect all sorts of Direct Marketing -… Read more
