With 12 trait selections, it’s an ideal place to test multiple marketing messages – what photo, headline and message combination works best for what people, where?

Soon the science starts to work and show how to drive better and better response.

As Facebook is a social not commercial network sometimes it’s better to get people to your Facebook page not website. So you can build social relationships with them, and get the right content to the right people.

Post recipes, get comments, go viral, engage your audience. Coca cola have 35 million likes/fans. The is word of mouth marketing on a huge scale.

We run social media accounts for our clients across multiple platforms. We listen, create, link, share, push for responses and interactions – so everything is shared.

If you haven’t time to do it well, we can in half the time. Call us.

Visit www.dsvcollection.com from your desktop and your mobile to experience the difference a mobile website makes to information delivery & engagement.

• There are more mobile phones in the UK than people
• The number of smartphone searchers doubles every two months
• eBay sells something via a mobile phone every two seconds
• In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
• Smartphone sales overtook PC sales last year (two years earlier than expected)
• In three years time, tablet sales will be bigger than PC sales
• Smartphone sales will continue to grow – will be 3 times the sales of pc’s
• 52% of UK mobile phone users have a smartphone
• 28% of internet usage is from a mobile phone
• 19% of search queries in the travel industry are from mobiles (was 11% in 2011)
• 16% of search queries in retail are from mobiles (was 10% in 2011)
• 19% of search queries in the entertainment industry are from mobiles (was 10% in 2011)
• 20% of all YouTube views are from a mobile device
• Mothers day 2012 – 50% of all online sales came from mobile devices
• 28% of people in the UK have purchased something using their phone
• eBay forecasts $8 billion in mobile sales this year (one sale per second)
• Average of 4 Ferraris sold on a mobile phone every month
• 49% of all Paddy Power bets made from mobile devices
• There are 100m mobile wallet (NFC) phones currently being used in the UK
• 40 different NFC compatible handsets available at the moment
• Orange have sold 500,000 NFC-compatible phones in France & the UK
• 40% of mobile searches have local intent
• 12% of UK population have a tablet
• Tablet sales growing 378% year on year
• 38% of UK tablet owners spend more time on their tablet than watching TV
• 23% increase in search queries from tablets after Christmas day (due to them being given as presents)
• 11% increase in mobile searches after Christmas day
• 53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
• Total of $241 billion in mobile transactions in 2011 USA
• Whatsapp is made up of just 20 people
• 86% of all adults own at least one mobile phone
• Global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row.
• Last year’s mobile data traffic was eight times the size of the entire global Internet in 2000.
• Mobile video traffic exceeded 50 percent of all video traffic for the first time in 2011.
• Average smartphone usage nearly tripled in 2011.
• By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita.
• At the end of 2011 there were more than 400 smartphone device types on the market in the U.S., providing a wide range of options for the consumer
• Android and Apple dominated the smartphone narrative in 2011, with a combined market share of more than 75 percent in December 2011.
• Apple accounted for 29.6 percent of the smartphone market in December 2011.
• In December 2011, 28.5 million mobile users accessed online retail content on their mobile devices, up 87 percent from the previous year
• It took seven years to reach nearly 40 million smartphones compared to less than two years to reach nearly 40 million tablets
• Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones
• By 2014, mobile internet usage should take over desktop internet usage
• Half of local searches are performed on mobile devices
• 91 percent of mobile internet access is to socialize, compared to 79 percent on desktops
• Over one-third of Facebook’s 600+ million user base uses Facebook mobile
• 200 million plus YouTube views occur on mobile devices per day
• 80 percent of the world’s population now has a mobile phone
• There are 5 billion mobile phones in the world
• 62 percent of adults aged 25-34 own smartphones
• Mobile & social media revenue growth is expected to continue in 2012 accelerating at a 30.8% annual rate
• U.S. and U.K. businesses are embracing mobile technology at an unprecedented rate, more than doubling their investments in the next year and a half
• A third of companies surveyed planned to launch four or more mobile projects in the next 12 to 18 months.
• Nine in 10 young adults spend between one and five hours on their mobile devices daily.
• 66% don’t want brands to know about their whereabouts but 30% think that it is important that offers are close to their location
• Nearly one in three would like brands to send them promotions via mobile deviceWatch this great video

Goo-ey is great

There’s something reassuringly homely about Cadburys. And that’s praise indeed from someone who worked for their multinational competitor, Mars, for many years. 

And rather than snowdrops and lambs, when I see creme eggs popping up in every petrol station in the UK its a sign that spring is really just around the corner.

Thankfully Cadburys don’t mess with their creme egg brand – it’s been synonymous with fun, iconic advertising since 1985. They just innovate around it. 

So big kudos for their brilliant Olympics themed “Goo Games” marketing and PR including GooTube.  Fun, interactive, socially engaging and with a heavy dose of personality that’s also bang on brand. Give it a Goo.

I’ll take half a dozen please. 

Website

Watch their videos on Goo Tube (Goo Games)

We are delighted to have been asked to contribute business banter, advertising antics and general thought-provoking (hopefully) content and articles to the rather wonderful www.engagedem.com lifestyle & business magazine. 

With an audience of a couple of hundred thousand a month, someone’s bound to be listening in. Excellent. We do love a bit of opinionated blogging.

First post today. Thinking cap on. Fingers poised. Come and join in!  

For years Laithwaites and other wine clubs have embraced all these things in their “recommendations” of cases of wine delivered to their members monthly or quarterly.  The rather wonderful Riverford does it for fresh food to your door. Now the underwear industry has stepped in to do the same.

www.meundies.com in the USA allow customers to fill in a quetionnaire about their favourite colours, size and styles of underwear, pay a subscription and receive a pair a month in the post for US $16.  You can even get their products in vending machines in Los Angeles. Cycling to the shop in your undies like the models is optional (and just a little weird).

Code d’Urgence provides subscribers (36 Euros a year) with ten stickers featuring a unique QR code that links to their medical history.

Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codes, Code d’Urgence in France is also on a mission to improve data delivery to those responding to accidents and emergencies.

As spotted by Springwise.com

Consumers don’t expect brands to be flawless & will embrace them for being “humanly flawed” by demonstrating empathy, generosity, humility, flexibility, maturity, humor, character and humanity.

Increasing disillusionment (disgust?) at the behaviour of big corporate businesses plus the positive influence of online culture is driving a move towards human brands. Forget bland, adopt personality.

Reviews, leaks and easy access to information is making transparancy possible, and with it the exposure of flaws. But  turning flaws abnd mistakes from a weakness to a strength can make your brand rise above the competition. Personality and profit are compatible (Zappos, Patagonia, Tom’s, Ben & Jerry’s, Michel et Augustin, Zalando, Virgin, Innocent)

How can you be flawsome?

Become more human

RANDOM ACTS OF KINDNESS
BRAND BUTLERS
GENERATION G 

People want to genuinely connect and trust and noone really believes anything is perfect!

• Nearly 85% of consumers worldwide expect companies to become actively involved in promoting individual and collective wellbeing; an increase of 15% from 2010
• Only 28% of people think that companies are working hard to solve the big social and environmental challenges
• Most people would not care if 70% of brands ceased to exist

Transparency will continue to be king in 2012

Wikileaks has started something that people now want, almost expect.

Prepare for a world in which everything (attitudes, prices, quality, behavior) will be completely accessible socially, online.

Online culture is the culture.

• 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect fakery if no negative reviews 
• Shoppers who go out of their way to read bad reviews convert 67% more than the average consumer
• 76% of people who complained on Twitter received no response from the brand. But among those who were contacted, 83% liked or loved that the brand responded, and 85% were satisfied with the response

Change is happening so you may as well embrace it and adapt  instead of ignoring it. 

 The dionsaurs are experts on the consequences of not doing so.

PS Flawsome is great for product development, as we keep telling clients. Get people involved EARLY.  Introduce beta, not-yet-perfect products and services*, and rely on the crowds for feedback and advice. Its something thats worked brilliantly for the software industry, we cant understand why so few companies are adopting it.

Stats sources : Havas Media, November 2011, Reevoo.com, January 2012,  Maritz Research, September 2011

Get mobile ready – a little webinar from gurus Google on how to be mobile friendly online, with tips on design, and then 25 sites to enjoy, stripped and slimmed down!

Mobile was BIG news in 2011 and will be bigger in 2012 – see video from the Mobile Movement, 2011

Socialnomics will be huge for everyone in 2012 – great video here to watch & be wowed

And if you REALLY want to be blown away by smartphone interaction see this video with Cadburys Spots & Stripes - from packaging to game via phone. Incredible!

We’re currently advising restaurant clients particularly to have a mobile website as many people search on their phones within just 1 mile, looking for basic information on menu, location, opening times, click to call and email.

Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. We’ve just requested an invitation to join and are “on a waiting list”.  Pinterest is on the brink of individual-to-business use, so a great time to join in. Since launching in March 2010 it’s had nearly $7.2 million unique visitors. Its a little American centric at the moment but weren’t most social media start ups that now claim world domination amongst their list of achievements?

So what is it? Its the social networking of visuals. It allows people to “pin” pictures that they like onto their virtual boards.

People not only have the ability to pin things they see onto their Pinterest boards, but they can comment on photos, like photos, and follow certain subjects or certain people. In other words, the site has a definitely social media feel.

And its got quite a lot of benefits for businesses we think…..

Visibility and SEO: Every image includes a link back to the website where it originated. Spread the word, spread the love, spread your reach. This improves brand visibility, web traffic and SEO  because the links will count as inbound links.

Photography popularity: People are simply more interested in photos than they are articles – infographics are also extremely successful. So get visual! Brilliant for products.

Interaction: You can build connections and relationships and its not “technical” so your staff can do it, and enjoy iy, without being designers or technical whizz kids.

Target Audience: People choose which topics they would like to follow and which topics interest them so you can get the right eyes looking at you.

All rather lovely and fun so give it a go and join us on there (once we have our invitation of course).

Absolutely wonderful – capturing emotions and images that otherwise we would never get to see. Lifestyle pet photography has made our day here!

SEE GALLERY